Raising Brand Awareness and Cross-Sell Opportunities
with Internet Advertising
Advertising has migrated from print media to the Internet in a big way. And for good reason: Internet advertising costs less and delivers better results. We have managed numerous online ad campaigns for our clients. Read how one client raised their brand awareness and cross-selling opportunities with an online campaign that utilized both Web site and emailed newsletter ads.
Search Engine Optimization in Public Relations
Search Engine Optimization--SEO for short--is a key buzzword these days. While I'm not an expert in some of the technical intracrasies (I can refer you to several people who are), I can share a few tips of how you can make your Website search engine-friendly just by thoughtfully developing the content of your site. What's more, its all done by utilizing two long-proven Public Relations principals.
Better Trade Show Marketing
Saving Money at Trade Shows
Trim, Don't Eliminate, Your Expenditures
The go-go days of the '90's are gone forever. Thank goodness! Today's smaller, less chaotic, more focused industry events can work to your advantage.