The problem: EORM knew that more and more of their business was heading to their web site, but they had no means drive it there.
The solution: We created an "Ask Elliott" campaign with a striking image of Elliott, the "hip safety man." A direct mail campaign offered customers free answers to their Environmental, Health and Safety questions by directing them to the EORM web site. Elliott was also used in local Business Journal advertising. The thinking was once customers used a free service form EORM, they would like it and be willing to purchase it.
Since the campaign began, EORM has noticed increased traffic to their site and landed several new, large customers. When the Business Journal ads ran, traffic on their site spiked dramatically. The campaign morphed into an online newsletter that is now distributed quarterly to approximately 5000 opt-in readers.