Kirkpatrick Communications Kirkpatrick Communications
High Vacuum Apparatus 

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The problem:  HVA was introducing a stainless steel vacuum valve, an intricate yet somewhat obscure part of a larger wafer manufacturing system. The valve was about the size of a shoebox, monochromatic, with the unique detail, the selling point, buried inside. And although the sample valves had received rave reviews in beta site testing, the market was fairly unaware of the product.

The solution:  We spent an afternoon in a photography studio, with help from Photoshop, bringing the valve to life. When you see the ad, you remember it.