Kirkpatrick Communications Kirkpatrick Communications
 
Strategic Marketing 
 

Often times companies build a product without first asking if the market wants the product. This can lead to wasted time and money building products or services with limited potential. By researching the marketplace, a product can be defined and a position within the marketplace can be established to differentiate the product within a crowded selling arena.

Strategic Marketing Services
  • Market Research
  • Market Research Studies
  • Product Definition and Positioning
  • Competitor Analysis
  • SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Strategic marketing planning and execution

Summary of Services

Advertising
Say it often; say it well
Strategic Marketing
Move beyond the piecemeal approach and adopt a strategic marketing campaign
High Tech PR
High tech firms have special needs when it comes to public relations
Marketing Communications
Your print & broadcast media ads, marcom literature and Website should work harmoniously for maximum results
Website Planning and Development
Your Website can be the hub of an integrated, cross-media communications strategy
E-mail Marketing
Taking an active approach to bring people to your Website
Trade Show Planning & Execution
The landscape of trade shows has changed dramatically.
Staff Training
Make certain your employees are equipped to face the competition
Next Steps...

Are you ready to turn your thoughts, plans or best intentions into action? Start by sending us a message using our services inquiry form.