Often times companies build a product without first asking if the market wants the product. This can lead to wasted time and money building products or services with limited potential. By researching the marketplace, a product can be defined and a position within the marketplace can be established to differentiate the product within a crowded selling arena.
Strategic Marketing Services
- Market Research
- Market Research Studies
- Product Definition and Positioning
- Competitor Analysis
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Strategic marketing planning and execution