Ineffective advertising is a huge waste of energy and money. We've been helping high tech companies mount sucessful advertising campaigns for more than a decade.

Banner Ads Smarter Little Cousin

Banner ads, when done well, remain an effective advertising tool. But I've found something very interesting when running digital campaigns that mix banner ads with text ads. Text ads draw 6 to 10 times more response than do graphical ads!

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When Process Specialties needed an attractive, clean, to the point ad to introduce their new product, they came to us. We piggybacked on a theme they had created with moving billboards at a major trade show. Even though we don’t often us black backgrounds and reverse type, it works for this ad.

Then the black and white ad morphed into products ads and finally testimonials, both for English speaking markets and Asian markets.

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This "moving billboard" captured audience attention
from the sidewalks near a major industry trade show.

• Project planning and management
• Copy writing
• Recommend and supervise creative people
• Media placement