 Reports of the Death of Trade Shows are Greatly Exaggerated
Trade show participation reached its peak in the late 1990's. Then came the crash of the dot com bubble and the horrific events of September 11, 2001. Business travel plummeted and along with that came a steep decline in trade show participation. With a nod to Mark Twain, we must point out that trade shows are not dead. They still serve a vital purpose in business to business communications. But today trade show expenditues are made with greater care. Budgets — and show floor exhibits — are smaller, and less glitzy. Even so, trade shows offer prime opportunities to announce new products to an interested audience and create face time between your sales, engineering and marketing people and their counterparts among your customers, prospects and vendors. Trade Show Services
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Summary of ServicesAdvertising Say it often; say it well Strategic Marketing Move beyond the piecemeal approach and adopt a strategic marketing campaign High Tech PR High tech firms have special needs when it comes to public relations Marketing Communications Your print & broadcast media ads, marcom literature and Website should work harmoniously for maximum results Website Planning and Development Your Website can be the hub of an integrated, cross-media communications strategy E-mail Marketing Taking an active approach to bring people to your Website Trade Show Planning & Execution The landscape of trade shows has changed dramatically. Staff Training
Make certain your employees are equipped to face the competition
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