Kirkpatrick Communications Kirkpatrick Communications
Trade Show Planning and Execution 

Reports of the Death of Trade Shows are Greatly Exaggerated

Trade show participation reached its peak in the late 1990's. Then came the crash of the dot com bubble and the horrific events of September 11, 2001. Business travel plummeted and along with that came a steep decline in trade show participation.

With a nod to Mark Twain, we must point out that trade shows are not dead. They still serve a vital purpose in business to business communications. But today trade show expenditues are made with greater care. Budgets — and show floor exhibits — are smaller, and less glitzy.

Even so, trade shows offer prime opportunities to announce new products to an interested audience and create face time between your sales, engineering and marketing people and their counterparts among your customers, prospects and vendors.

Trade Show Services
  • Pre-show planning
  • Exhibit design
  • Presentationn scripting
  • Trade show pubic relations

Summary of Services

Say it often; say it well
Strategic Marketing
Move beyond the piecemeal approach and adopt a strategic marketing campaign
High Tech PR
High tech firms have special needs when it comes to public relations
Marketing Communications
Your print & broadcast media ads, marcom literature and Website should work harmoniously for maximum results
Website Planning and Development
Your Website can be the hub of an integrated, cross-media communications strategy
E-mail Marketing
Taking an active approach to bring people to your Website
Trade Show Planning & Execution
The landscape of trade shows has changed dramatically.
Staff Training
Make certain your employees are equipped to face the competition
Next Steps...

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